MR ARCHITECT

Gustav Terragni, Danteum, 1938


I am listening to a radio commercial about beautiful homes and rolling pastures, the homes designed by architect john shurre. Now there is something disdainful about architects being in commercials, and the word architect spoken by non-architects. I ponder on my feeling of disdain and I've come to think that outside the architecture world, the word architect is equivalent to the word decorator, one who panders to the needs of client and developer. Who in the world would think architects are intellectuals/avant gardes/social reformers? No one, except architects themselves.

There is something distasteful - and sad - about that.

Pessimist me.